FRUCTUS VETITUS
Artist Statement
This shoot has transpired from an article I wrote about a fashion design major at VCU, Chloe Allen and her brand, Maiden Name. This shoot touches upon romantic affairs and the forbidden fruit. Lust, envy, and desire are the undertones of this project.
Styling - Creative Direction - Art Direction - Talent Acquisition - Graphic Design -
Styling - Creative Direction - Art Direction - Talent Acquisition - Graphic Design -
MAIDEN NAME X HANHO
Key Takeaways
This shoot was definitely more for art’s sake than commercial, which really shifted my perspective on how I will take in my work. With the immense amount of content on social media, it’s hard not to compare analytics and check what the traffic is. However, I learned to appreciate the content itself without any analytics involved.
Analytics: 425 likes, 2598 audience reach, 4024 impressions with 431 engagements with accounts.